Shawn Cordner is a 25-year veteran of the telecom and IT industry, with the majority of his career spent in the channel. He has worked at leading companies such as Lucent Technologies and PAETEC, collaborating with hundreds of partners to develop more effective branding and go-to-market strategies. Leveraging his experience as a strategic resource for channel partners, Shawn founded In2itive Marketing, a marketing and software development agency serving channel organizations. After seven years, he launched Root23 Agency, a branding firm dedicated to helping partners, trusted advisors, TSDs, and providers discover and develop impactful, engaging brands. Under Shawn’s strategic leadership, he has led more than 30 rebrands within the channel.
Shawn Cordner
