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Amplix Names Technology Marketing and Branding Veteran Shawn Cordner as Chief Marketing Officer


Norwood, Mass., February 1, 2024 – Amplix, a national provider of technology advisory services, software, and customer experience (CX), today announced the hiring of Shawn Cordner, a 25-year technology industry veteran, as Chief Marketing Officer. In his role as CMO, Cordner will be responsible for developing an enduring brand platform for Amplix in addition to overseeing strategic marketing and sales enablement initiatives, and day-to-day marketing operations.

“Hiring Shawn as Chief Marketing Officer is a strategic investment for Amplix and further demonstrates our commitment to growth, scale, and securing a leading position in the technology services market,” said Dan Gill, President of Amplix. “Having worked with Shawn previously, I have a great appreciation for his unparalleled branding and marketing knowledge, and his ability to successfully innovate and execute to achieve critical business objectives. We are excited to welcome him to the team as we continue to execute on our long-term vision and distinguish the Amplix brand.”

Cordner has spent his career working with and for technology advisory firms and providers in roles spanning sales, channel management, marketing, and strategy. He previously founded In2itive Marketing and Root23 Agency, marketing and branding agencies specializing in developing brand strategy, visual identity, brand experience, and marketing campaigns for the industry’s leading technology advisors, technology services distributors (TSDs), and service providers.

“I am looking forward to leveraging my career-long dedication to the technology advisor space and supporting Dan and the Amplix team in their endeavor to transform Amplix into a renowned brand,” said Cordner. “I couldn’t be more excited to join this team of impressive and talented individuals and help contribute to the ongoing success and tremendous growth, while delivering extraordinary value to customers.”

In addition to his role in driving strategic brand and marketing initiatives, Cordner will work with the Amplix vendor ecosystem to align efforts to deliver best-in-class technology to customers, while supporting the company’s continued M&A efforts.

More Information
Customers who would like to learn more about how Amplix and InflowCX can help amplify their technology transformation or customer experience (CX) initiatives can contact Vendor partners, Alliance Partners, and TSDs that would like to learn more about becoming or accelerating their place in the Amplix and InflowCX ecosystem can contact Members of the press who wish to learn more can contact

About Amplix
Amplix is a provider of strategic technology advisory, consulting, implementation, and managed services to more than 3,500 customers nationwide, enabling data-driven enhancements to technology decision-making and optimization. Amplix advisory services encompass customer experience, data connectivity, security, managed services, cloud telephony, mobility, cloud optimization, business continuity, and datacenter solutions. Amplix is headquartered in Norwood, Massachusetts with over 150 employees in over 20 states and Canada. For more information, visit

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