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About Us Amplix Team Shawn Cordner

Shawn Cordner

Chief Marketing Officer

Shawn Cordner is a 25-year veteran of the telecom and IT space with most of his time in the industry spent in the channel. He worked at a number of leading companies including Lucent Technologies and PAETEC, where he worked with hundreds of partners to help them develop more effective brand and go-to-market strategies. He took that experience he gained working with channel partners as a strategic resource to build In2itive Marketing, a marketing and software development agency that served channel organizations. After 7 years, he opened Root23 Agency, a branding agency focused on helping partners, trusted advisors, TSDs, and providers to discover and develop effective and exciting brands. Under his strategic leadership Shawn has been responsible for over 30 rebrands in the channel.